1. Evaluate the three possible options described in "The Situation above. a) Negotiate a single contract for a single film: The Eternals b) Attempt to negotiate a long-term deal where you would pay them for working on The Eternals but also invest $$ in Razer's Edge in exchange for their commitment to work ONLY with Marvel for the next 5 years. c) Buy their entire company from them outright The Situation: You are impressed by a company called Razer's Edge, the most creative, innovative and talented CGI software company to come along in years. There are two to three other companies that are somewhat comparable to Razer's Edge, but these guys are quickly making a name for themselves with stunning character creation and visual effects. Their technology is based on graphics and rendering software called Edge Effect that they have patented 100% You have approached them to serve as the primary provider of all CGI effects for The Eternals. You are in the phase of preparing for negotiations with Razer's Edge on a major contract for this film. If things go well on this film, you may consider a long-term relationship with Razer's Edge to do many more films together. This industry is characterized by long relationships between studios (ie Marvel) and production companies (ie Razer's Edge). For these negotiations, you can explore three possible options: o Negotiate a single contract for a single film: The Eternals Attempt to negotiate a long-term deal where you would pay them for working on The Eternals but also invest $$ in Razer's Edge in exchange for their commitment to work ONLY with Marvel for the next 5 years. 1. Evaluate the three possible options described in "The Situation above. a) Negotiate a single contract for a single film: The Eternals b) Attempt to negotiate a long-term deal where you would pay them for working on The Eternals but also invest $$ in Razer's Edge in exchange for their commitment to work ONLY with Marvel for the next 5 years. c) Buy their entire company from them outright The Situation: You are impressed by a company called Razer's Edge, the most creative, innovative and talented CGI software company to come along in years. There are two to three other companies that are somewhat comparable to Razer's Edge, but these guys are quickly making a name for themselves with stunning character creation and visual effects. Their technology is based on graphics and rendering software called Edge Effect that they have patented 100% You have approached them to serve as the primary provider of all CGI effects for The Eternals. You are in the phase of preparing for negotiations with Razer's Edge on a major contract for this film. If things go well on this film, you may consider a long-term relationship with Razer's Edge to do many more films together. This industry is characterized by long relationships between studios (ie Marvel) and production companies (ie Razer's Edge). For these negotiations, you can explore three possible options: o Negotiate a single contract for a single film: The Eternals Attempt to negotiate a long-term deal where you would pay them for working on The Eternals but also invest $$ in Razer's Edge in exchange for their commitment to work ONLY with Marvel for the next 5 years