1. Explain Cil's Mission Statement (found on the Cruise International Home Page). How does it define its business? What core values are emphasized? How do these core values affect day-to- day operations? 2. Visit the websites of two other cruise line companies (one possible candidate is Crystal Cruise Lines, another is Silver Seas Cruises) and look at their Mission Statements. What similarities and differences do you notice when comparing their mission statements to CI's? 3. Based on your understanding of CIl's Mission Statement, identify which of the four competitive priorities discussed in Chapter 2 you think ClI should emphasize. Remember that the competitive priority is how an organization wins customers. Any organization must perform at least adequately on all four competitive priorities. 4. How would you measure productivity at CII? Is productivity measurement important to CIl? Be very specific with your response. Try to determine the implications of any productivity measure that you propose. CHAPTER 3: Service Packages and Processes at Cruise International, Inc. 1 Describe the service package offered by ClI to its customers. You may find it useful to visit the "Life Onboard" section of several cruise websites to gain a better understanding of service packages offered by cruise lines. 2. Given CII's Mission Statement, describe what should be in the service package if it is consistent with the company's emphasized competitive priorities