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1. Explain how a brand's image is linked to a consumer's self concept. 2. Explain the concept of lifestyle. 3. How is the concept of

1. Explain how a brand's image is linked to a consumer's self concept.

2. Explain the concept of lifestyle.

3. How is the concept of psychographics different from lifestyle.

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1 Link between Brand Image and Consumers SelfConcept A brands image is intricately linked to a consumers selfconcept through a process of selfexpressi... blur-text-image

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