1. Explain how Amazon uses radio frequency devices (RFID) in order to improve productivity in operations. 2. Explain how Amazon uses radio frequency devices (RFID) when applying new apps and modern technology that impact your productivity and quality. 3. Explain how a servicescape can be applied in the Amazon company using its three sub-dimensions: *Environmental conditions *Spatial Layout and Functionality, * Signs, Symbols and Artifacts. 4. Explain the impact on customer service and value when Amazon implements the "servicescape" 5. Explain how Amazon facilities can be redesigned and improved. 5. Explain how the guarantee of services and recovery can be applied to the Amazon company. 6. Explain how the design of the manufactured good and selection of the process can be applied to the Amazon company 7. Explain how the design of the service delivery system can be applied to the Amazon company. 8. Explain how Amazon workplaces are designed. 9. Explain how the appreciation forecast called the Delphi Method would be applied to the Amazon company

10. Regarding the design of goods and services, explain what the following two cases are about: *Great Customer Service: The Disney Way *The servicescape in the cabin of Boing's 787 Dreamliner. 11. Explain how the case can be applied to you: Great Customer Service: The path from Disney to the Best Buy company 12. Explain how the servicescape case in the Boing 787 Dreamliner cabin can be applied to Target.

13. Explain, what challenges do companies face when they implement e-commerce plans and strategies (online commerce)? 14. Explain What can be learned from the WebVan experience?

15 Regarding the design of facilities and work, explain what the case "Play Baseball and save the planet" is about and explain how this applies to the companies Walmart, Amazon and Target.

16. In relation to forecast and demand planning, explain some basic concepts in the forecast. 17. Explain what the Direct TV case is about: Predicting the adoption of New Technologies and how the concepts of that case can be applied to Best Buy and Amazon companies.