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1. Explain how each of the measure you use is an acceptable accounting measure of profitability. 2. Compare with two acceptable benchmarks: industry average/peer group
1. Explain how each of the measure you use is an acceptable accounting measure of profitability.
2. Compare with two acceptable benchmarks: industry average/peer group and the companys own average for the previous 10 years
3. Provide a table of the raw data you use and the source of your data
4. Write a summary paragraph
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