Question
1. Explain the difference between a market penetration strategy and a market development strategy. 2.Define a marketing plan and describe its main objectives. 3. What
1. Explain the difference between a market penetration strategy and a market development strategy.
2.Define a marketing plan and describe its main objectives.
3. What are the three general approaches to developing competitive advantage:
4. List the various stages of the product life cycle and describe the characteristics of each stage.
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
13th Edition
0136079415, 978-0136079415
