1. Explain the difference between absolute and differential thresholds.

2. What would be the most successful technique that a marketer could use to prevent you from becoming used to an advertisement? How often would the advertisement have to be changed?

3. "We see and understand things not as they are, but as we are." Explain how cultural differences impact on perception.

4. Explain how intergroup contact can reduce prejudice.

5. In a class or group discussion indicate how perception impacts on people's acceptance of technology in the workplace.