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1) Explain the distinction between intrinsic and associated value as discussed in this chapter. Use examples. 2) This chapter describes seven ways to enhance a

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1) Explain the distinction between intrinsic and associated value as discussed in this chapter. Use examples. 2) This chapter describes seven ways to enhance a customer's perception of value. Describe five of these with a brief example of each. 3) The sidebar story "of wine corks and perceived value\" poses a problem for wine makers. Describe this problem and the suggested ways they might change the perception of value

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