1. Explain the dynamics of motives, needs and goals, and how they shape consumer behavior. 2. Present and explain The Motivation Process. 3. Present and explain all the elements in Maslow's Hierarchy of Needs and how marketers can take advantage of this theory as it relates to consumer behavior. 4. Give examples of how perception shapes sensory input (sight, scent, touch, sound, and taste) 5. Explain how consumer judges the quality of service (Including price as an indicator of quality)