Question
1. Explain the effect of counterfeit goods and black markets on international product strategies. 2. Explain the factors that determine whether the push or the
1. Explain the effect of counterfeit goods and black markets on international product strategies.
2. Explain the factors that determine whether the push or the pull strategy is appropriate in a given marketing environment.
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Sustainable Measures Evaluation And Reporting Of Environmental And Social Performance
Authors: Martin Bennett , Peter James , Leon Klinkers
1st Edition
1874719160,1351282980
