1. Explain the key components of the Transtheoretical Model of Behavior Change and how they can be applied to a public health campaign.

2. Using a critical-cultural perspective, analyze a public health campaign you are familiar with and discuss how it addresses or fails to address power dynamics and social inequalities.

3. Design a campaign message for a public health issue, using the AIDA model and explaining your choices for each component (Attention, Interest, Desire, and Action).

4. Discuss the importance of piloting and evaluating a public health campaign and provide an example of a strategy for maintaining the campaign's effectiveness over time.