Question
1. Explain the key features of group formation in relation to collaborative alliances. 2. List three types of negotiating strategies. 3. List three types of
1. Explain the key features of group formation in relation to collaborative alliances.
2. List three types of negotiating strategies.
3. List three types of collaboration agreements.
4. List three strategies that can be used to review collaborative agreements against program objectives.
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Strategic Brand Management Building Measuring And Managing Brand Equity
Authors: Kevin Lane Keller
3rd Edition
0131888595, 9780131888593
