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1. Explain the marketing importance of 'a strong family image'. 2. Outline the market research the company is likely to have undertaken. 3. Analyse the

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1. Explain the marketing importance of 'a strong family image'. 2. Outline the market research the company is likely to have undertaken. 3. Analyse the advantages and disadvantages of the drinks firm introduce their brands with a penetration pricing policy. 4. Discuss potential changes in the marketing mix that this new strategy will involve and comment on their significance

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