1. Explain the meaning of the Business Model. What is the difference between a Business Model and a Business Plan?

2. How is the application of Business Models in e-commerce?

3. What changes has Google made to its search engine algorithms to improve search results and user experience?

4. Go to Net-a-porter.com and create an Internet marketing plan for the site that includes each of the following: One-to-one marketing Affiliate marketing Viral marketing Blog marketing Social network marketing Explain how each plays a role in growing the business!

5. In your opinion, what is the purpose of Social Marketing? And explain the benefits for business!

6. a) Visit your Facebook page and check the ads shown in the right margin. What is being advertised and do you think it is relevant to your interests or online behavior? b) List the ads that appear in your News Feed. Are these ads targeted right at you in terms of demographics, interests, and past purchases? c) Visit at least two websites, and Like or Like the product. In the next 24 hours, do you see any marketing messages on Facebook related to the product you Like?

7. What do you know about endorsements in online sales? Do a survey regarding fees and rules for endorsements! Please, give me the reference.