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1. Explain the Self-Reference Criterion (SRC) and Ethnocentrism in details- not less than 300 words and not more than 450 words. 2. Explain the
1. Explain the Self-Reference Criterion (SRC) and Ethnocentrism in details- not less than 300 words and not more than 450 words. 2. Explain the International Marketing Task (Firm characteristics controllable, Domestic Environment Uncontrollable, Foreign Environment Uncontrollable) in details - not less than 300 words and not more than 450 words.
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Managerial Decision Modeling With Spreadsheets
Authors: Nagraj Balakrishnan, Barry Render, Jr. Ralph M. Stair
3rd Edition
136115837, 978-0136115830
