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1. Explain the term 'new product development'. Why is this particularly important in crop protection? 2. Describe the various stages involved in the research process
1. Explain the term 'new product development'. Why is this particularly important in crop protection? 2. Describe the various stages involved in the research process for a new product. 3. Analyse how the different development stages help to make the decision to proceed with a product's launch. 4. Evaluate whether the benefits of research and development outweigh the costs for Syngenta.
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