1. Explain three (3) key principles of consumer behavior and their influences on consumer buying behavior.

 

2. Explain the four (4) types of consumer buying behavior.

 

3. Explain each key stage in the buyer decision-making process.

 

4. Jeffrey is a marketing manager for a bathroom tile company. He is trying to figure out if his firm needs to utilize a push or pull strategy. What are the differences between a push and pull strategy?

 

5. Identify and describe the most often used sources of differentiation in business.