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1. Explain three reasons the theory of consumer behavior is important to a business manager? Provide an example for each reason. 2. With the theory

1. Explain three reasons the theory of consumer behavior is important to a business manager?

Provide an example for each reason.

2. With the theory of consumer behavior, graphically illustrate and carefully explain why a cash gift generally is preferred to an in-kind gift of equal value.

3. Can an in-kind gift be as good as a cash gift of equal value? Explain and graphically illustrate.

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