(1) Explain what market research information the company must gather from observing the trends in the following environmental areas: (i) Social / Cultural Environment (ii) Demographic Trends (iii) Competitive environment (iv) Economic environment (2) Market Testing before product launch is an important research tool to collect primary data from the market. The company is experimenting and developing a new line of lunch menu: Wraps, Vegan Sandwiches and Burgers. (i) Advise the company of a new method of market testing to collect primary data from the market. (ii) How would you execute this new market testing method