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1. Explain what SSNIP exactly means and how it can be a helpful concept for firm's competition strategy discussion. Explain it to CEO. 2. Explain

1. Explain what "SSNIP" exactly means and how it can be a helpful concept for firm's competition strategy discussion. Explain it to CEO.

2. Explain the link between competitive strategy and market position. CEO wants toknow the primary ways your company could choose tocompete and how this relates to your company's market position in relation to its competitors.

Each question is 250 words.

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