Question
1. explain what the concepts of 'exploitation' and 'exploration' mean in the context of the aircraft manufacturing sector, most notably in reference to Airbus and
1. explain what the concepts of 'exploitation' and 'exploration' mean in the context of the aircraft manufacturing sector, most notably in reference to Airbus and Boeing.
2. Which concept represents a bigger challenge? Why?
3. Which concept are they likely to focus on in the next decade? Why?
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Strategic Management Theory And Cases An Integrated Approach
Authors: Charles W. L. Hill, Melissa A. Schilling, Gareth R. Jones
13th Edition
0357033841, 978-0357033845
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