1. Explain why accounting is essential for decision makers and managers. 2. Describe the major users and uses of accounting information 3. Explain the role of budgets and performance reports in planning and control. 4. Describe the cost-benefit and behavioral issues involved in designing an accounting 5 Discuss the role accountants play in the company's value-chain functions 6. Identify current trends in management accounting 7. Explain why ethics and standards of ethical conduct are important to accountants Chapter 2 Learning Objectives