1. Explain why and how the events in the Rio Tinto case are related to sustainability, and why it is important for their business. Use theory from the subject to support your answer. (500 words) 13 Marks \"If we ignore Friedman's crystalline perception that profits are the driving focus then the entire mission, good will included, falls apart. When we turn the idea of profit into a callous slur, as 1Friedman's laziest critics often do, we are demeaning the essential propelling force that enables all these interconnected good works to occur. Ken Langone\" (New York Times Magazine Excerpt, 2020, p.7)