1. Explain why cloud computing is likely to revolutionize the way firms acquire and use information technology resources. What issues and concerns might limit the acceptance of cloud computing?

2. What is phishing? How does pharming differ from phishing, and why is it more dangerous? How can you protect yourself from these scams?

3. Does the current way information technology is distributed and used contribute to unequal opportunities within our society? What is the digital divide, and why should we be concerned about it? How has this divide changed over the years?

4. What is a good working definition of the term "quality"? Why is achieving high quality important? What are some approaches to improving quality currently being practiced in the United States?

5. Think about your own recent encounters with service providers such as restaurants, theaters, car repair facilities and banks. Identify and describe one service experience that met or exceeded your expectations and another that left you dissatisfied. What characteristics stood out in each case? How did your experience relate to the concept of a servicescape? How could the service provider that disappointed you improve its performance?