Question
1. Explain why mass markets require offerings with fewer distinctions than niche markets. 2. What is the difference between a niche and a market segment?
1. Explain why mass markets require offerings with fewer distinctions than niche markets.
2. What is the difference between a niche and a market segment?
3. How is McKennas philosophy of market ownership, discussed in Chapter 2, reinforced by the TALC positioning strategies suggested in this chapter?
Step by Step Solution
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1 Mass markets require offerings with fewer distinctions than niche markets because they cater to a broad and diverse customer base with varying needs ...
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Fundamentals Of Biostatistics
Authors: Bernard Rosner
8th Edition
130526892X, 978-1305465510, 1305465512, 978-1305268920
