1: explain why ( short window to make a decision) in navigating through a crisis, is important. The most arduous to overcome and why?

2: explain why do you think crisis response is important in crisis management? do you feel crisis response is equally important to pre-crisis explain and why!

3: How was Pepsi's response to their crisis more effective in contrast to Toyota's. Why? info below.

Pepsi

In 1993, claims of syringes being found in cans of diet Pepsi were made.

Company advised stores not to remove their product while they conducted an investigation.

Pepsi released videos and made public, showing the production process to demonstrate that such tampering was impossible within their factories. Effective communication mitigated this crisis!

Toyota Communication Strategy Was "Too Little, Too Late."

Senor management pledged to take control and ensure planning for a crises #1 priority.

Pledged to communicate more efficiently and customers #1 priority.

Finally issued a recall stating "err on side of protecting customers and maintain trust with the recall."

Toyota Crisis-Hushed and Hoped it Went Away

Sticking accelerator in 2008 was not treated as a serious problem. Manager denial at first.

Crisis exploded then engineering solution/stopped production. Excepted a patch of removal of floor mats at first, not a solution.

Even today, no one knows outside Toyota what happened.