Question
1.) Exporting by Small Firms, on page 228 you will notice 5 misconceptions. 1. Only large firms can export successfully. Small size is no barrier
1.) Exporting by Small Firms, on page 228 you will notice 5 misconceptions. 1. Only large firms can export successfully. Small size is no barrier to international marketing. 2. Payment for goods sold to foreign buyers is uncertain. Not true with todays technology payment can be collected at the time of sale. 3. Overseas markets represent only limited sales opportunities. Our world is now a global village and the United States is just a very small part of it. 4. Foreign consumers will not buy American products. Although some goods may not travel or translate well, most American products are well received by othersmovies, music, and blue jeans to name a few. 5. Export startup costs are high. Not really, try intermediaries to begin. Take each misconception and explain how why it can be overcome and use an example show why.
2.) When selecting and Advertising Media, how can Social Media be effective for a small business in driving sales and awareness.
3.) When choosing a Distribution Channel there are factors you must consider. Let say you are selling road bikes for consumers. What distribution channels would you use and why.
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