1 Familiarity 2 Question 1-Not at all 2 3 4 5 6-Very fam Total 3 Northern Kentucky University 12.72% 8.86% 15.80% 19.46% 16.18% 26.97% 519 4 University of Cincinnati 5.01% 4.24% 10.40% 17.73% 19.85% 42.77% 519 5 Xavier University 9.06% 8.09% 16.38% 18.11% 21.00% 27.36% 519 11.56% 10.79% 18.11% 17.15% 19.08% 23.31% 519 6 Miami University 7 8 Overall impression 9 Question 1-Poor 3 5 Total 10 Northern Kentucky University 4.05% 20.81% 24.28% 519 11 University of Cincinnati 2.50% 11.37% 25.43% 519 12 Xavier University 2.70% 14.07% 29.48% 519 13 Miami University 5.01% 17.34% 25.43% 519 14 For this decision paper, we are sharing the ACTUAL set of data that was collected from residents in the tri-state area about their experiences with Northern Kentucky University. There are two variables, (1) familiarity with local universities and (2) overall impressions of local universities. You are to write a one-page "e-mail" to the Vice President of Marketing at NKU. In your e-mail, you should 1) explain the findings of the data 2) offer two suggestions for how they could focus their marketing efforts to address your findings. Remember, a good marketer doesn't just display the data. A good marketer uses the data to tell a story! You will want to tell that story in your e-mail. Remember all of the things that you have learned so far in this course, especially what we learned about drivers of satisfaction.