1) Families with teenagers tend to spend more on durables than younger families.

Select one:

1. True
2. False

2)Frustrated by a lack of freedom to make decisions at her work, Betty quit her job to find one with greater independence. What type of need motivated Betty's actions?

Select one:

a. psychological

b. social

c. physiological

d. economic

e. cultural

3)The statement "Almond Joy is made with real almonds" is an example of a(n)

Select one:

a. belief.

b. intention.

c. attitude.

d. cue.

e. None of these answers is correct.

4)Opinion leaders for one subject or product are also usually opinion leaders for many other subjects or products.

Select one:

True

False

5)Bart Thunderheart has an annual income of $75,000 a year. He pays $25,000 in taxes and spends another $15,000 on his home, car, food, and other "necessities." Last year, he decided to really enjoy his annual vacation, so he spent $5,000 to go skiing in Austria. What was Bart's discretionary income last year?

Select one:

a. $20,000

b. $5,000

c. $35,000

d. $30,000

e. $50,000

6)The traditional family flow, according to the family life cycle, does NOT include people who are

Select one:

a. middle-aged divorced without dependent children.

b. young married with children.

c. middle-aged married with children.

d. middle-aged married without dependent children.

e. young married without children

7) .In which of the following situations is time influencing the purchase situation the most?

Select one:

a. Jiah purchases a gift for his mother after viewing an online offer.

b. Henry visits a discount store to compare the store's pricing with other regular stores before purchasing a lawn mower.

c. Kelly visits the city's central mall and checks various brands of sunglasses before she decides to purchase one from the Lanezone brand.

d. Beulah, on her way to work, realizes that her car has a flat tire. She gets it fixed at the nearest auto service station without evaluating other alternatives.

e. Ronaldo reviews websites and a consumer magazine as he considers buying a new television.

8)Which of the following statements is true of culture and international markets?

Select one:

a. Assuming cultural homogeneity across nations almost guarantees success in international markets.

b. Planning strategies that consider cultural differences in international markets are simple and straightforward.

c. Treating each foreign market as a separate market with its own submarkets and culture is a useful method in marketing.

d. General human tendencies do not vary across cultures; therefore it is insignificant to consider cultural differences in international markets.

e. Ignoring cultural differences is almost a guarantee of success in international markets.

Question 9 In the United States, social class groupings are typically based on all of the following EXCEPT

Select one:

a. type of housing.

b. education.

c. community participation.

d. occupation.

e. location of housing.

10) Which of the following is NOT a need that affects the buying behavior of economic buyers?

Select one:

a. economy of purchase or use

b. convenience

c. dependability in use

d. motivation

e. efficiency in operation or use

Question 11

Not yet answeredMarked out of 1Flag question

Question text

Alejandro Allende needs a new computer. He is researching the different brands by talking to friends, discussing it with his company's IT department, and looking at different computer-company websites. In terms of consumer problem solving, Alejandro is

Select one:

a. searching for information.

b. identifying alternatives.

c. setting criteria.

d. evaluating alternatives.

e. recognizing needs.

12) Which of the following is LEAST likely to be an example of routinized response behavior?

Select one:

a. buying a Coke

b. purchasing a new pair of shoes

c. buying soap at a convenient supercenter

d. buying a burrito at Taco Bell

e. filling the car with gasoline

Question 13

Not yet answeredMarked out of 1Flag question

Question text

While planning a vacation, Betty Jo visited the website of a package tour provider and closed a pop-up ad without even noticing what it was for. This is an example of selective

Select one:

a. retention.

b. exposure.

c. perception.

d. learning.

e. action.

Question 14 The economists' view of buyers

Select one:

a. puts a great deal of emphasis on differences in buying behavior related to individual differences among consumers.

b. is based on the idea that consumers value time and select the first alternative they learn about.

c. assumes that consumers always buy the lowest-price alternative.

d. emphasizes psychological variables rather than social influences.

e. None of these answers is correct.

Question 15 Which of the following observations concerning beliefs is FALSE?

Select one:

a. Beliefs don't necessarily involve any liking or disliking.

b. A belief is a person's opinion about something.

c. Beliefs may help shape a consumer's attitudes.

d. Beliefs are more action-oriented than attitudes.

Question 16 Which of the following are examples of personal needs?

Select one:

a. food, liquid, and rest

b. accomplishment, fun, and freedom

c. solutions, protection, and physical well-being

d. love and friendship

e. status and connecting with others

Q 17 Extensive problem solving probably would be required by a recent college graduate in the purchase of

Select one:

a. living room furniture.

b. a color TV set.

c. a new home.

d. a sports car.

e. All these answers are correct

Q18 ________ is a time-related factor.

Select one:

a. Demographic intensity

b. Urgency of a need

c. Environmental viability

d. Economy of purchase

e. Sociological interest

Question 19 The hierarchy of needs suggests that only one need can be satisfied at a time.

Select one:

True

False

Question 20

Not yet answeredMarked out of 1Flag question

Question text

When consumers use a problem-solving process to make purchase decisions, what is the next step after they become aware of a problem?

Select one:

a. evaluating alternative solutions

b. gathering information about possible solutions

c. deciding on the appropriate solution

d. evaluating the decision

e. making the commitment to purchase a particular product or service

Question 21

ADT commercials that advertise the value of having a home burglar alarm system appeals to consumers'

Select one:

a. personal needs.

b. economic needs.

c. social needs.

d. safety needs.

e. physiological needs

Question 22

In which step of the adoption process does the adopter continues to rethink the decision and search for support for the decision?

Select one:

a. interest

b. evaluation

c. trial

d. confirmation

e. awareness

Question 23

Not yet answeredMarked out of 1Flag question

Question text

Alberto Romez earned $100,000 last year as a Mercedes sales rep. He paid $10,000 in taxes and another $25,000 on food, housing, and other necessities. Alberto's discretionary income was

Select one:

a. $75,000.

b. $65,000.

c. $55,000.

d. $45,000.

e. $35,000.

Question 24

Routinized response behavior would probably be used by many consumers in the purchase of

Select one:

a. soap.

b. canned fruit.

c. salt.

d. milk.

e. All these answers are correct.

Question 25 A ________ is a strong stimulus that encourages action to reduce or satisfy a need.

Select one:

a. want

b. motivation

c. drive

d. desire

e. deed

Question 26 The adoption process suggests that

Select one:

a. confirmation must come before the decision to adopt or reject.

b. evaluation usually comes before trial and decision.

c. the decision to reject may follow confirmation.

d. confirmation comes from a satisfactory evaluation.

e. decision usually follows trial and confirmation.

Question 27 ________ refers to the people to whom an individual looks when forming attitudes about a particular topic.

Select one:

a. Family

b. Social class

c. Ethnic group

d. Focus group

e. Reference group

Question 28

Answer savedMarked out of 1Flag question

Question text

At Home Depot, a customer can purchase a gallon of one-coat paint that contains the ingredients for both a primer and a color. What is the primary economic need being satisfied by this type of paint?

Select one:

a. dependability in use

b. economy of purchase

c. improvement of earnings

d. convenience

Question 29 The median family income in the U.S. in 2015 was a little over

Select one:

a. $35,000.

b. $45,000.

c. $55,000.

d. $75,000.

e. $100,000.

Question 30Psychographics is the analysis of a person's day-to-day pattern of living as expressed in that person's

Select one:

a. safety, social, and personal needs.

b. actions, interests, and occupation.

c. activities, interests, and opinions.

d. culture, beliefs, and attitudes.

e. psychological and physiological needs.