1) Figure 6.1 in your textbook shows the three levels of product. How would you describe the actual product of your mobile phone? (or of a mobile phone you would like to own). Please use no more than 2 bullet points for your answer. 1 mark. 2) Why are potato chips considered a convenlence product for many consumers? Please use no more than 2 bullet points for your answer. 1 mark. 3) Test Marketing is one of the final steps in New Product Development. What is a major risk to companies which skip (leave out) the Test Marketing step? Please use no more than 2 bullet points for your answer. 1 mark. 4) Service Intangibility means that customers of a hair salon cannot see their haircuts until after the service is completed. How might a hair stylist use their own personal grooming and choice of work clothing to deal with this issue? Please use no more than 2 bullet points for your answer. 1 mark