1. Fill in the table above with the characteristics of each market structure 2. Complete the following for each of the four market structures (perfect competition, monopolistic competition, oligopoly, monopoly)A. Do individual firms in each type of market structure advertise their product? Why or why not?B. Find an example of an advertisement from each type of market. C. For each of the four examples you provide answer the following:Which market structure does the advertising represent? What is the goal of the advertising( how is the ad supposed to effect firm and/or industry demand or elasticity of demand) Are there any other goals for the advertising? 3. How will a firm determine if their advertising is profitable?

Market # of Type of Price Ease of L-R Structure Advertising Firms Product Control Entry Profit Model Example (No/Yes-type) Perfect Competition Monopolistic Competition Oligopoly Monopoly 1. Fill in the table above with the characteristics of each market structure