Question
1. Find below some Christmas ads. Review them and answer the questions: a. Which ads use the storytelling method , and which don't? ( Justify
1. Find below some Christmas ads. Review them and answer the questions:
a. Which ads use the storytelling method, and which don't? (Justify the answer)?
b. How is storytelling different from storydoing? In what cases can brands use one method or other?
Coca-Cola | Chimney | Real Magic:https://www.youtube.com/watch?v=0UUpyKFPimY
Unexpected Guest:https://www.youtube.com/watch?v=ZTttgc0DPA4&t=11s
Lidl GB I Big on a Christmas you can ALWAYS believe in;https://www.youtube.com/watch?v=SfexHlJ-BVU
THE STEPDAD | Disney Christmas Advert:https://www.youtube.com/watch?v=k620f8tV5PI
Kuriame Kaldas kartu | MAXIMA Kald Kaldos 2021:https://www.youtube.com/watch?v=WTdFLDokjcg
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
