Question
1) Find examples (i.e. brochures, flyers, online advertisements) of how a local bank markets TWO of its services. Briefly describe these services in class. 2)
1) Find examples (i.e. brochures, flyers, online advertisements) of how a local bank markets TWO of its services. Briefly describe these services in class.
2) Then, from these examples, make a checklist and justify whether the bank had emphasized any of the following issues in their marketing efforts for their services:
- Intangibility
- Inseparability
- Perishability
- Heterogeneity
- Fiduciary Responsibility
- Contingent Consumption
- Duration of Consumption
3) If you are a potential customer:
a. Do you think the promotional materials you have sampled are sufficient to persuade you to use / subscribe those services, or make you remember certain features? Why?
b. What would be the most attractive feature(s) of these services to you? Why?
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