1) Find examples (i.e. brochures, flyers, online advertisements) of how a local bank markets TWO of its services. Briefly describe these services in class.

2) Then, from these examples, make a checklist and justify whether the bank had emphasized any of the following issues in their marketing efforts for their services:

• Intangibility
• Inseparability
• Perishability
• Heterogeneity
• Fiduciary Responsibility
• Contingent Consumption
• Duration of Consumption

3) If you are a potential customer:

a. Do you think the promotional materials you have sampled are sufficient to persuade you to use / subscribe those services, or make you remember certain features? Why?

b. What would be the most attractive feature(s) of these services to you? Why?