Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

1) Find examples (i.e. brochures, flyers, online advertisements) of how a local bank markets TWO of its services. Briefly describe these services in class. 2)

1) Find examples (i.e. brochures, flyers, online advertisements) of how a local bank markets TWO of its services. Briefly describe these services in class.

2) Then, from these examples, make a checklist and justify whether the bank had emphasized any of the following issues in their marketing efforts for their services:

  • Intangibility
  • Inseparability
  • Perishability
  • Heterogeneity
  • Fiduciary Responsibility
  • Contingent Consumption
  • Duration of Consumption

3) If you are a potential customer:

a. Do you think the promotional materials you have sampled are sufficient to persuade you to use / subscribe those services, or make you remember certain features? Why?

b. What would be the most attractive feature(s) of these services to you? Why?

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Essentials of Managerial Finance

Authors: Scott Besley, Eugene F. Brigham

14th edition

324422709, 324422702, 978-0324422702

More Books

Students also viewed these Finance questions