1. First, explain the benefits of Mobile Marketing in branding and targeting consumers for QC Sports. Remind readers of what your product line is and who your target market is. - 1 paragraph (You want to drive consumers to both your website and to your physical location) 2. The main driver for your Mobile Marketing Plan will be an App that drives current and potential customers to your website. You will be developing a Mobile App that will connect consumers to your product line, while also providing them advice on their sport. What type of content will you share on your App? Describe what the App may provide the consumer. Discuss the benefits for the consumer to use the App. What will you do to keep the content on the App "fresh?" How do you expect to drive consumers to your website to purchase goods? How will you measure the success of your App? 3. The second driver will be a location-based mobile advertising plan that is connected to Waze GPS App, which sends a notification to all drivers that are within a mile of your location. What message will you send to draw consumers to your physical location? Be creative. Things to consider: Will you offer a discount on purchases? Will you promote a specific product?