1. Following Brexit, in 2021 and beyond, should Brompton reduce the price of its core product in the U.K. market? Discuss the possible price elasticity of demand for a Brompton bike, and support your answer using theory, the case study materials, and your own research.

2. How do you think the weakening of the British pound in 2020 affected Brompton's production costs and revenues? What profit maximizing strategies would you recommend if sterling continues to weaken?

3. What could the government do to mitigate the impact to the U.K's bicycle industry if they did decide to remove the E.U. tariff on Chinese bicycles? What are the pros and cons of such actions? Justify your answer using theory, the case study materials, and your own research.