1. Following is financial information for three ventures: After-tax profit margins Asset turnover VENTURE XX 5% 2.0 times VENTURE YY 25% 3.0 times VENTURE ZZ 15% 1.0 times Calculate the ROA for each firm. b. Which venture is indicative of a strong entrepreneurial venture opportunity? Which venture seems to be more of a commodity-type business? C. d. How would you place these ventures on a graph similar to Figure 2.10? e. Use the information in Figure 2.9 relating to pricing/profitability and "score" each venture in terms of potential attractiveness.

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1. Following is financial information for three ventures: a. Calculate the ROA for each firm. b. Which venture is indicative of a strong entrepreneurial venture opportunity? c. Which venture seems to be more of a commodity-type business? d. How would you place these ventures on a graph similar to Figure 2.10? e. Use the information in Figure 2.9 relating to pricing/profitability and "score" each venture in terms of potential attractiveness. 1. Following is financial information for three ventures: a. Calculate the ROA for each firm. b. Which venture is indicative of a strong entrepreneurial venture opportunity? c. Which venture seems to be more of a commodity-type business? d. How would you place these ventures on a graph similar to Figure 2.10? e. Use the information in Figure 2.9 relating to pricing/profitability and "score" each venture in terms of potential attractiveness