1. For each of the use cases, perform an exhaustive list of relevant data sources for each of them: 2. And then plot the data sources on the uses and visualize how important they are towards each use case.

A- Increase application downloads to +10 million by 2021

B- Increase sales through app by 55%

C- Increase traffic on app by up to +5 million per day

D- Increase manufacturing efficency by 5%

E- Increase supplier & logistics Reliability by 25%

F - Increase customer loyalty by 5%

Assesses relative business value of each of the data sources vis--vis the specific business and operation Use Cases Increase Store Traffic Local Events Increase Shopping Bag Revenue Increase Store Traffic Loyalty Increase Corporate Catering Increase Non- corporate Catering Improve New Product Introductions Improve Promotional Effectiveness Use Cases Point of Sales Market Baskets Store Demographics Local Competition Store Manager Demo Consumer Comments Social Media OO Weather Local Events Traffic 0 Low 4 High Low High Assesses relative business value of each of the data sources vis--vis the specific business and operation Use Cases Increase Store Traffic Local Events Increase Shopping Bag Revenue Increase Store Traffic Loyalty Increase Corporate Catering Increase Non- corporate Catering Improve New Product Introductions Improve Promotional Effectiveness Use Cases Point of Sales Market Baskets Store Demographics Local Competition Store Manager Demo Consumer Comments Social Media OO Weather Local Events Traffic 0 Low 4 High Low High