1. For public relations to remain part of the management team, it must do which one of the following?

A. Conduct research on other departments to gain an edge at budget meetings

B. Join line management

C. Become part of the marketing department

D. Prepare communication audits

E. Contribute to organizational goals and show measurable results

2. Which of the following is required of top management for longterm public relations success?

A. Commitment to and support of public relations

B. Incorporation of public relations perspectives in policy making

C. Coordination of what is done with what is said

D. Clearly defined goals and objectives

E. All of the above

3. Which one of the following explains why the text refers to public relations as a staff function?

A. Staff functions include all of top managers

B. Staff officers direct other officials

C. Staff officers include heads of engineering, production, and marketing

D. Staff officers determine the ground rules and sets the course

E. Staff functions advise those who have the authority to set policy and oversee operations