1. For which of the following businesses is marketing research relevant?

a. A local dog groomer

b. The regulation office of a national bank

c. A national chain restaurant

d. An international automobile manufacturer

For the business(es) for which you indicated marketing research is relevant, what are example(s) of the type of research each might find useful?

2. What are examples of brand and companies consumers like? Why do consumers like them? What is a brand that consumers cannot stand? Why not?

3. What are three brands consumers are loyal to? What are three thinks consumers tend to buy on sale. How are the product categories represented on these two lists different for consumers?

4. What should ads say to help brands make the first (non-compensatory) cut in decision making to be included in a consumer's consideration set? What should ads say to help a brand be chosen, once in the set?

5. If consumer are being deluged by sensory over stimulation, what can a marketer do to cut through the clutter?