1. For years Mark sold new cars, but he and his wife recently grew tired of city life and moved to a beach town. Now he sells costume jewelry (made by his wife) at an open-air market near the ocean. To be successful, what will Mark have to recognize about the difference between consumers problem solving processes for cars and costume jewelry?

2. Marketers often use the principles and theories from other disciplines to understand consumer actions and develop marketing strategies. What disciplines are most useful to marketers trying to understand consumer behavior?

3. Of the three buying situations, in which one is a salesperson most likely to be heavily involved?

4. How do tariffs affect markets?