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1. From a general viewpoint, what are you trying to determine about competitors when doing competitive analysis? 2. How would you go about collecting information

1. From a general viewpoint, what are you trying to determine about competitors when doing competitive analysis?

2. How would you go about collecting information on each of the following competitor characteristics: goals, strategies, capabilities, and assumptions?

3. Describe how competitive analysis is like doing a jigsaw puzzle or creating a mosaic. Why is it like this?

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