1 From the perspective of the firm, what is the purpose of advertising Discuss an effective, in your opinion, advertising campaign 2 What is demand elasticity, and what factors determine its size Using a product example, discuss how the elasticity concept if used

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1. From the perspective of the firm, what is the purpose of advertising? Discuss an effective, in your opinion, advertising campaign. 2. What is demand

1. From the perspective of the firm, what is the purpose of advertising? Discuss an effective, in your opinion, advertising campaign.

What is demand elasticity, and what factors determine its size? Using a product example, discuss how the elasticity concept if used?

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