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1. From The World is Flat book, for each of these Flatteners (Uploading, Supply-Chaining, and 8/9/95) answer the following questions: a. Explain each Flattener b.

1. FromThe World is Flatbook, for each of these Flatteners (Uploading, Supply-Chaining, and 8/9/95) answer the following questions:

a. Explain each Flattener

b. List two specific examples to illustrate each Flattener

c. Discuss how each Flattener caused the world to go flat

2. The world economy may be viewed as a global economic pyramid. The growing number of opportunities at the base of the pyramid highlights the role this bottom tier, consisting of 4 billion low income (earning $2,000 or less per year) people, will play in the future. You are the CEO of Kellogg Company (Special Kand Frosted Flakescereal, Pop Tarts, Cheez-itsnacks, Eggowaffles) with a long-term time horizon. You are looking for ways to penetrate new markets and sell your products in Africa, Latin America, and Asia to increase your company's sales. Explain the type of products or services you plan to sell, how you will market them, and how you will distribute the products and services to the potential customers at the bottom of the pyramid. (Be creative and innovative when thinking about potential products.) Give specific examples of the type of products and/or services you will sell and the specific actions you will take to sell them.

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