1. Generally, what are the most challenging business messages to write?

Select one:

a.Bad-news messages

b.Persuasive messages

c.Informative messages

d.None of the above

Question 2

What is the definition of AIDA?

Select one:

a.Act in definite agreement

b.All information defines the idea

c.Alert, inform, define, affirm

d.Attention, interest, desire, action

Question 3

What is a good opening for a persuasive message?

Select one:

a.Wilburfish Pencils last longer than the average pencil.

b.Please consider Wilburfish when you buy pencils.

c.Tired of solving crossword puzzles in ink?

d.We use the finest graphite when making Wilburfish pencils.

Question 4

In the AIDA approach to writing persuasive messages, where is the main point?

Select one:

a.In the closing section

b.At the beginning

c.After the section that gets readers' attention

d.In the middle

Question 5

Which of the following questions might you ask as part of an audience analysis?

Select one:

a.Why should they care about your message?

b.How will your message benefit them?

c.What objections might they have to your message?

d.All of the above

6. Using facts, naming your sources, being objective, and finding common ground are all means of ______________:

Select one:

a.Establishing credibility

b.Making emotional appeals

c.Making logical appeals

d.Using pathos

Question 7

Which of the following is an example of an emotional appeal?

Select one:

a.The 2005 Excelsior Grande gets 47 miles per gallon.

b.Feel the luxury of the 2005 Excelsior Grande.

c.Accelerate from 0 to 60 in less than 10 seconds in the 2005 Excelsior Grande.

d.The tinted windows in the 2005 Excelsior Grande help prevent glare.

Question 8

"Because an aesthetically pleasing environment enhances productivity, we should buy a series of watercolors for the office" is an example of _____________.

Select one:

a.a deductive argument

b.an inductive argument

c.an emotional appeal

d.an analogy

Question 9

The most effective persuasive messages:

Select one:

a.employ only logical appeals.

b.use exclusively emotional appeals.

c.avoid logical and emotional appeals.

d.use both logical and emotional appeals.

Question 10

Which of the following is an example of an audience benefit?

Select one:

a.Scientists prove that DynaSonic televisions offer the truest color.

b.Change channels from the comfort of a chair with DynaRemote.

c.Surround Sound is a standard feature in all DynaSonic televisions.

d.Dynasonic televisions come complete with DynaRemote.