1. Geoff Moore's (2018) template: For [target customer] who [statement of the need or opportunity], our [product/service name] is [product category] that [statement of benefit]. Example: "For nontechnical marketers who struggle to find return on investment in social media, our product is a web-based analytics software that translates engagement metrics into actionable revenue metrics." 2. Steve Blank's (2018) template: We help [X] to [Y] by [Z]. Example: "We help parents spend more quality time with their kids by providing parent-friendly play areas." 3. Dave McClure's (2018) template: Short, simple, memorable; what, how, why. Three keywords or phrases, no expert jargon. Example: "Mint.com is the free, easy way to manage your money online." Enter your Penn State World Campus value proposition statement here.

1. Geoff Moore's (2018) template: For [target customer] who [statement of the need or opportunity], our [product/service name] is [product category] that [statement of benefit] Example: "For nontechnical marketers who struggle to find roturn on investment in social media, our product is a wob-based analytics softwar that translates engagement metrics into actionable revenue motrics. 2. Steve Blank's (2018) template: We holp [X] to [Y] by [Z]. Example: "We help parents spend more quality time with their kids by providing parent-friendly play areas." 3. Dave McClure's (2018) template: Short, simple, memorablo, what, how, why. Three keywords or phrases, no expert jargon Example: Mint.com is the free, oasy way to manage your money online: Enter your Penn State World Campus value proposition statement here