1. German automaker BMW is marketed toward higher-class consumers since they are the ones who will find BMW cheap and who will value the masterpiece. BMW customer is between the ages of 35 and 50, doing well at work, enjoying aspirational goods, and appreciating their own social standing. Superiority, performance, dependability, and quality are what these people seek. BMW is renowned for its high quality, first-rate customer service, and dependability. Its competitive edge is built on continual process improvement and technological innovation in R