1. Give a brief description of the marketing plan by stating the current buying behavior ( assumptions can be made for current buying behaviour)? 2. How the push and pull should be aligned for the above marketing plan? 3. Suggest a channel design and the process of target setting for salespersons aligned with the marketing plan

Rishi Cures Most of the consumerslpeople perceive Ayurveda as - age old branch of medicine which is appreciated and liked by all but is not perceived to be reliable enough to treat various ailments. Thus the major task which Rishi Cures confronting is - P Establishing its Image 3* Promoting the fact that Ayurveda is as modern, reliable and vibrant as any other sciencel'technology in the present world. Mission Statement 3* Establish a modern, science-based version of traditional herbal medicine as a well-known, well-accepted and integrated part of mainstream natural health maintenance. it Make available to the health-conscious consumer a complete range of safe, effective and consistent herbal healthcare products of the highest quality, based on research, backed by science and produced in state-oftheiart facilities. > Develop the markets with an indepth and longterm marketing approach, stressing product benets and performance, communicating widely their value to the consumer and maintaining the highest ethical and quality standards. Products: Rishi Cures is into varied category of products ranging from pharmacy products to animal health related products. It can broadly be grouped into four major categories ie Pharmaceutical : It includes health maintenance, eye, cardiac and skin care, inunune booster and cough control. It comprises of 35 products ranging from children's health to MenJWomen health to general health. 3* W : (Health Care, Oral Care, Hair Care, Skin Care and Baby Care): The range comprises of fairness cream, soap-free face washes, facial cleansers, face toners, moisturizers, soap-free shampoos, conditioners, hair-loss control, weight control, pimple control, foot care, mum-purpose creams, skin nutrients, dandruff control, anti-stress. digestive health, pain relievers, cough 8: cold relievers. oral care and baby care products. it inging: It comprises the range of Pure Herbs, Chyavanaprasha (longevity and rejuvenating tonic), Forest Honey, Throat drops and many more. > Animalealth: It uses its expertise of R&D to develop range of products for livestock, poultry, aquaculture and pets like cats and dogs. Questions I: Give a brief description of the marketing plan by stating the current buying behavior { assumptions can be made for current buying behaviour) I: How the push and pull should be aligned for the above marketing plan a Suggest a channel design and the process of target setting for salespersons aligned with the marketing plan