1. Give an example from a hospitality business e.g. restaurant or caf that utilises the following concepts as their Unique Selling Point (USP) their marketing point of difference:

• cultural and social sustainability
• economic sustainability
• resource conservation and waste minimisation

2. Describe how you would respond to the following ethical issues

• Use of Images and text
• Protection of Children
• Targeting specific community group

3. Describe what the term "population' refers to in relation to market research.