1.Give at least one example of a form of advertising that has influenced your desires. Consider things that you didn't even know about that you now want or think you need based on advertisements.

2.Give at least one example of a form of advertising that has influenced your consumer behavior that is, advertising that persuaded you to buy a good or service that you otherwise would not have purchased.

3.Give one example of Internet advertising that you find effective, and one example of ineffective Internet advertising. Discuss why some forms of Internet advertising work on you while others do not.

4.Discuss to what extent you are influenced by branding. Give specific examples of popular name brands you do or do not use, and describe your attitude toward these brands.

5.Give at least one example of a news story that has influenced your desires or affected your consumer behavior. Describe the effect it had on your consumer behavior.