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1. Give one example for each category. a good, a service, a mixed offering (a product that is combined with a service offering) Important: Please
1. Give one example for each category.
- a good,
- a service,
- a mixed offering (a product that is combined with a service offering) Important: Please name a company or brand; NOT a general product category, such as cars.
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Video Basics
Authors: Herbert Zettl
6th Edition
0495569437, 9780495569435
